• The #1 Advocate marketing solution takes customer, employee and partner engagement to new heights. Our cloud based platform gives your team the power to activate your most loyal fans to support your business needs.

    • ▶ Build a brand community
    • ▶ Amplify word-of-mouth
    • ▶ Create content prospects love
    • ▶ Generate Referrals

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Engage

Identify and invite customers into your advocate marketing program. Create an active customer community that supports your marketing objectives.

Mobilize

Create challenges to drive advocate activity when and where you need it. Reward advocate behavior to drive deeper engagement and customer loyalty.

Reward

Gamify your advocate marketing program to build momentum and long-term engagement.

Track

Track results and analyze behaviour to identify winning strategies, top advocates and ROI. Drive continual improvement and a progressive increase in bottom-line results.

B2B Advocate Marketing Software for
Customer & Employee Advocacy Programs

We help B2B organizations mobilize advocates - Customers, Employees, Partners
- to support marketing programs, generate referrals and win more business.

What is it?

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What is Advocate Marketing?

Build an army of enthusiastic customers to recommend your product and engage with your business

Get the white paper

Software in Action

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Advocate Marketing software in action

Our Advocate Marketing software helps you build and manage a customer advocate community to rapidly increase social proofs, recommendations, referrals and references.

Find out more

Request for a Free Trial

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Request a free trial of Customer Advocacy

Try out our advocate marketing software for free. Start mobilizing your best fans today!

Request a Trial

Marketing is about creating customers. Advocate Marketing is about creating customers that create more customers. By building an active community of highly satisfied customers you can support every aspect of your marketing strategy with an authentic voice that prospects really trust: word of mouth.


Customers are your most valuable market asset

Most marketers are focused on stuffing the sales funnel – generating leads for the sales team. When sales close a deal the marketing department disengage. A deal is a win. End of story. There are account managers and support people to take care of customers, right? But what many marketing people miss is that customers are the most powerful asset you’ve got.

 
Drive product development

But that's not all. You can engage enthusiastic customers to help you design the next generation of products (or services) that they want to buy. It's the most powerful (and cheapest) form of market research there is. And when you give them what they want, they'll shout louder than ever about how happy they are.

 
Word of mouth wins

For 84% of B2B buyers, word of mouth (WoM) is the #1 influence on purchasing decisions. People ignore advertising, distrust sales people, and are sceptical about your marketing claims. What they want is authentic, eye-level content that tells the real story. Only your customers can do this for you. Encouraging enthusiastic customers to make more recommendations and generate customer content has a serious impact on sales and revenue. And compared to traditional advertising tactics, word of mouth is a low cost channel.

 
Create a brand community

And there's more. By building a brand community you create dialog between customers themselves; somewhere they can discuss your products and services - and how to get the most out of them. Imagine the value that would give to your customers. Imagine the insight you could gain from a brand community. Understanding the needs of customers is one of the biggest challenges in marketing today. Building a brand community gives you a vital resource you can tap for intelligence and assistance.

 

Increase revenue

Scaling up word-of-mouth recommendations online and offline to drive more new business referrals.

Close sales faster

Match ready-to-buy prospects with satisfied customers to prove value and close more sales, more quickly.

Create Powerful content

Create more customer-driven content that tells authentic stories about customer problems and real-world solutions.

Brand community

Build a community of enthusiastic customers and create buzz around what you do. You can quickly scale a program of 100's or 1000's of advocates.

Social sharing

Make advocacy easy for customers with one-click sharing of content directly to their social accounts. Rapidly generate social proofs.

Gamification

Make the advocacy program fun and engaging using our built-in gamification platform engine. It's easy to setup and generates great results.

Sales Reference

Quickly match reference requests from sales with customers in your community to close more deals faster. Use our workflow and microsites to improve reference quality.

Brand Consistency

Customize the advocate portal and advocate communications to reflect your own branding and tone of voice

Flexibility

Manage any type of community (customers, employees, partners) with complete freedom to create challenges and rewards.

Integration

Connect your Advocate Marketing Program with CRM and other marketing tech to share data across one easy-to-use API.

Tracking and Analytics

Track activity to drive continual improvement of your Advocacy Program and demonstrate ROI.
The #1 Advocate Marketing solution takes customer, employee and partner engagement to new heights. Our cloud based platform gives your team the power to activate your most loyal fans to support your business needs.

Our Advocate Champions

 

"We've activated our customers to represent us on social media, priming new customers with the value we deliver."

 

"Finally, we're able to build deeper relationships with our customers that are mutually beneficial."

 

"With CustomerAdvocacy.com we can easily match customer references with sales prospects to remove doubts and close sales."

 

"For a long time, customers were a resource we were simply weren't using. Now they're involved in almost every aspect of our business."

 

"In a social media crisis, we have an army of happy customers ready to defend what we do."
Advocate Marketing Blog

 

  • What is a customer really worth?

    More often than not, what we think of as the value of a customer is measured in dollars: what they have paid in cash. In the world of B2B, that might be the size of the initial deal (especially where there’s a large upfront cost like enterprise software deals). Some organizations with an eye onContinue Reading

  • Turning Customers into Brand Advocates

    Customer-based marketing or customer-driven marketing is changing the way in which B2B firms promote their products and services. Customers in your market are looking for unbiased impartial information to inform their purchasing decisions. Savvy enough not to trust biased direct marketing efforts from vendors, or the views of the salespeople, they turn to their ownContinue Reading

  • Support Social Media Marketing with Brand Advocates

    Before social media took off, brand advocates could only share their opinions about products or companies through offline word of mouth. The reach that each customer had was limited to the people physically around them, and those they communicated with on the phone. Brand advocacy was mostly one-to-one affair, so any individual consumer’s power toContinue Reading

  • Solving the B2B social problem with an Advocate Marketing program

    Social media might be a “free” channel for marketers but the truth is that getting real traction can require back-breaking effort. You throw content out there, but it rarely sticks. You try to engage with prospects but there are just too many queries and questions for an already overstretched marketing team to handle. You’d needContinue Reading

  • Using Net Promoted Score in Advocate Marketing

    Using Net Promoter Score (NPS) in Advocate Marketing Net Promoter Score (NPS) is a simple management/survey tool used to quantify customer satisfaction/loyalty as an alternative to the tradition customer satisfaction surveys (like C-SAT), which suffer from a number of problems: They are complex to devise, distribute, correlate and analyse results Achieve low response rates SurveysContinue Reading

  • 3 Tips for Activating Your Customers as Brand Advocates

    Brand advocacy programs in the B2B space continue to grow at astounding rates. Leading companies understand the importance of harnessing customers to drive Word of Mouth Marketing (WoMM) for their brand. However, many companies find out that activating customers and driving participation is not an easy task. The reality is that it is often difficult to get people to takeContinue Reading

  • Word of Mouth (WoM) Adds Trust to B2B Sales

    According to Forrester Research, Nielsen and other industry analyst and research firms, Word of Mouth (WoM) is the most effective sales tool for B2B marketing and sales – influencing 84% of B2B purchases. What is Word of Mouth (WoM)? Word of mouth communication is the passing of information from person to person face-to-face, by email,Continue Reading

  • The Importance of B2B brand Advocacy

      Brand advocates are highly satisfied customers who proactively recommend brands, products and services to friends, colleagues, peers and strangers. Research shows that in the B2B world, most people trust word of mouth (WoM) more than all the other sources of information about companies, products and services (such as salespeople, marketing collateral, industry analysts andContinue Reading

  • How many brand advocates to change a light bulb?

    Okay, that sounds like the beginning of a bad joke. However, all kidding aside, it’s a valid question on the mind of many marketing managers. But, before giving you an answer, let’s first add a bit more context. It’s widely known that marketing content created by loyal customers is much more influential to potential buyersContinue Reading

  • Social Proof is the Key to Making a Purchase Decision

    In the connected marketplace, made possible by social media, today’s customers are savvier than they have ever been before. When making a “considered purchase decision,” it’s clear that B2B buyers go online to gather important information about a purchase before they make contact wirh vendor salespeople. To be sure that this assertion is true, weContinue Reading


 

“If you haven’t put structure and process around advocacy marketing, start now. One of the first discoveries that marketers encounter is that more than half their customers are willing to publicly advocate their favorite products online.”