Giving you the tools you need
to maximize brand advocacy
Peer opinion is the single biggest influence on B2B purchasing decisions. When companies make high value purchases, they need proof that your products (or services) do what you say they do. They want to hear from your customers to validate your claims before they commit thousands or hundreds of thousands of company dollars. The bigger the purchase the more cautious they are – and the more important social proof becomes to eliminate doubt and make a purchase decision.
As a B2B marketer, you’ll already know the power of customer opinion. You’re probably already doing advocate marketing – case studies, customer videos, reference calls, quotes and testimonials – and you’ll know how difficult it can be to find the right customer for each situation.
CustomerAdvocacy.com makes it easy to find and activate your satisfied customers as a powerful marketing force – one that can be harnessed to support your objectives. Our easy-to-use web-based solution helps you quickly build a customer community – an army of happy customers which you can activate to promote your products, refer prospects, take reference calls, create and share content, and more.
Ask your customers the Net Promoter Score (NPS) survey question: "How likely are you to recommend us to a colleague or friend (0-10)?" to identify happy customers. Customers that answer 9 or 10 are the most likely to advocate your products or services.
"We uncovered an absolute goldmine of happy and enthusiastic customers."
Whether it's a via customer survey or direct invitation, it's easy for your customers to join your brand community.
The hub of the community is a branded web portal where you can interact with your customers, and customers can engage with each other.
"It was easy for us to configure the portal to mirror our own brand identity and color scheme,making it a familiar and seamless experience for customers."
Rich user profiles for you and your customers enable a more human, personal and engaging community experience where deeper relationships can be built. Profiling is the foundation of targeting, so built-in gamification encourages your customers to complete their profiles to ensure you can always find the right advocate.
Rich profile information helps you to know your customers better, quickly create effective buyer personas and focus marketing efforts on the right people in the right place.
Segment your community based on any profile data point or combination of data points to micro-target your advocate challenges to the right customers - helping you spread the burden across your community and avoid advocate "burn-out".
Create challenges to direct advocate behaviour and target them to a customer (or customers) appropriate for a job. CustomerAdvocacy.com gives you the ultimate in flexibility: create your own custom challenges and target them at precise customer groups that match your desired profile. All this is supported by a gamification engine that automates recognition and rewards customers through innovative use of points, badges, levels and leader boards.
Creating an online brand community makes advocate activity measurable - and measurable means manageable. CustomerAdvocacy.com gives you the intel you need to manage and improve your advocate program at the click of a button. With it you can track advocate behaviour, quantify results and demonstrate the ROI of your advocate marketing program. Most marketers are truly surprised by the returns they see.
CustomerAdvocacy.com makes it easy to answer the difficult advocate marketing questions:
"A lot of people were sceptical about the potential ROI on our advocate marketing program, because it was something new and they didn't really get it yet, but we quickly demonstrated some impressive results from our pilot initiative and garnered the support we needed to grow the scope and scale of the program."
Not sure where to start? Get a high level view of what an Advocate Marketing program can do for you in this exclusive whitepaper. Learn how your star customers can help drive marketing, sales and product development in this exclusive whitepaper.
"Robust advocacy-making programs are achieving significant revenue gains - for both customer and business-to-business companies."