Opinions on brand advocacy programs and technology from the leading industry analyst firms that cover B2B marketing practices and technology.
"By the end of 2016, 50% of companies will have active management of communities and a focus on customer advocacy in the community."
Gartner, Inc. defines Advocacy Marketing as "a discipline for activating a brand’s advocates with unprecedented scale over the social Web. When advocacy marketing is enabled with digital techniques and advocate stories, then endorsements and recommendations are amplified to potentially millions of people, given the exponential nature of social networks."
Forrester’s TechradarTM: B2B Marketing Technologies, Q3 2016 shows that “Engagement and advocacy platforms” are poised for rapid growth, with mainstream adoption happening in one to three years.
“Customer advocacy marketing solutions help marketers improve the level of customer participation and develop effective measurement.”
Analyst opinions accessible to Forrester subscription clients
“The digital world creates new opportunities to energize advocates so they can spread your message as they praise your products and capabilities.”
Analyst opinions accessible to Gartner for Marketing Leaders clients
“If you haven’t put structure and process around advocacy marketing, start now. One of the first discoveries that marketers encounter is that more than half their customers are willing to publicly advocate their favorite products online.”
CustomerAdvocacy.com named a High Performer in G2Crowd's
Brand Advocacy Software Grid, Spring 2016 report.
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