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Bring customers into your R&D to drive satisfaction and advocacy

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Delivering a remarkable product is the root of customer satisfaction and advocacy Customers are happy when they get what they need; when you meet their expectations. When they’re happy, they recommend your brand to their peers. When you exceed their expectations, brand advocacy goes into overdrive. The challenge is this: in highly competitive, fast-moving markets,Continue Reading Tagged With: , , , , ,

How advocate marketing can explode your event marketing ROI

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Engage your happy customers to squeeze more value from your trade show investments The challenge In the post-crisis economy, day-to-day work pressures and continuing travel bans mean that attendance rates at many industry trade shows remain low. Couple this with rising event costs and tight event marketing budgets and what you have is a perfectContinue Reading Tagged With: , , , ,