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Customer-are-your-best-sales-people

Why your customers are your best salespeople

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3 reasons why happy customers are better at selling than your sales team Prospective buyers hate pushy sales people, particularly when they interrupt them at the wrong time. It’s always the wrong time. They hate sales people even more when they just talk about their products and don’t take the time to understand their business and listenContinue Reading Tagged With: , , , ,
B2B vs B2C Advocacy

B2C vs B2B Brand Advocacy: 6 Differences

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There are fundamental differences between marketing to consumers and marketing to business buyers: B2B buyers are logical and systematic. Consumers make purchase decisions on a more emotional level. Because these differences impact the way people buy, they also impact the way people advocate the brands they use. With different audiences, motivations, considerations and responsibilities to consider, many ofContinue Reading Tagged With: , ,

Choosing the right advocate marketing software: Step 7 – Get Customer Opinions

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Continuing our Choosing the right advocate marketing software blog series, this week we discuss how you can get real customer opinions to validate (or refute) what vendors tell you about their advocacy platforms. Be skeptical about what vendors say. There’s a profit motive behind what they do, so can you really trust everything you’ve seen on a vendor’sContinue Reading Tagged With: , , , , ,

Guest blog: Axios Systems selects CustomerAdvocacy.com as alternative to Influitive

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Today we have a guest post from Jessica Baculik at Axios Systems. The guys at CustomerAdvocacy.com asked me to tell the story of our advocacy platform selection, so here goes… We knew we needed to bring more customers into our marketing activities to support our objectives – to scale up marketing reach, drive referrals, launch moreContinue Reading Tagged With: , , ,

Choosing the right advocate marketing software: Step 6 – Head-to-head evaluation

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Continuing our Choosing the right advocate marketing software blog series, this week we discuss head-to-head evaluations – the final vendor-vs-vendor stage. Whether your short-list was three, four or five vendors, you’ll probably end up with a head-to-head battle between the two most obvious contenders (those that have the best fit with your documented requirements) before you can makeContinue Reading Tagged With: , , ,

Choosing the right advocate marketing software: Step 5 – Deep Dive Evaluation

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Continuing our Choosing the right advocate marketing software blog series, this week we discuss deep-dive evaluations of brand advocacy solutions. Take a test drive Cloud technology companies invariably offer instant-access trials. Again, using your requirements matrix as a guide, systematically check each one of your functional requirements (what you need the software to do) against each demo environment,Continue Reading Tagged With: , , ,
Reduce your long list of 8 to 12 viable options to 3 to 5 strong candidates.

Choosing the right brand advocacy software: Step 4 – Narrow the field

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Continuing our Choosing the right advocate marketing software blog series, this week we discuss how you can whittle down your long-list of vendors. If you’ve not already been following this series, you might like to go back to the first blog: Choosing the right advocate marketing platform- Step 1: Form the right team. Before you take aContinue Reading Tagged With: , , ,

Choosing the right brand advocacy software: Step 3 – Draw up a long list

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Continuing our How to choose the right brand advocacy software blog series, this week we discuss how you can begin your vendor selection process. Due diligence is the key to choosing the right advocate marketing software. Now that you know precisely what you need, it’s the time to start doing your research – finding out more about who’s in theContinue Reading Tagged With: , , , ,

Choosing the right brand advocacy software: Step 2 – Work out what you need

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This week we continue our blog series – How to choose the right advocate marketing software. Last week we discussed Step 1 in the process of selecting the right advocate marketing solution – Form the right team, this week we look at requirements: how to work out what your really need and how you can capture and prioritize these requirementsContinue Reading Tagged With: , , ,
Step 1 to choosing the right advocate marketing software is choosing the right team

Choosing the right brand advocacy software: Step 1 – Form the right team

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So you’ve decided you want to build or boost your advocate marketing program? By now, you’ve probably worked out that you can do advocate marketing manually, but if you really want to scale things up and get the best results, you’re going to need supporting technology. For the next 7 weeks, we’ll be looking at how youContinue Reading Tagged With: , ,