Employee advocacy is about involving your employees in your marketing activities: sharing branded content, answering customer questions on social media sites, defending your brand reputation, providing feedback and ideas about your products, and more. Employee advocacy means talking about your brand and your products – with customers, prospects, industry influencers...and other employees – to create a “buzz”.
Research shows that a third of employees have posted content online about their employer (without being asked to do so) and over half of employees have defended their company’s reputation online or offline. Employee advocacy programs work to amplify and extend this activity – to explore new ways in which your employees can support the goals of your organization.
Our advocacy platform takes the legwork out of building an employee advocacy program.
Invite your employees to join your employee community and create their own user profiles – including who they are, what they do, their knowledge, skills, preferences, interests and professional goals.
These rich profiles not only help you target challenges to the right people, they also help you get to know your people better.
“Building an employee community was easier than we had thought. We communicated what we wanted to do and within two weeks we had over 60% of our staff registered and active.”
When planning marketing projects, factor in how your employee community could help spread the load - by crowdsourcing content, reviewing, or sharing to their networks.
Once you’ve identified the tactical tasks you need assistance with, you can easily segment the community to target the people who will be most likely and able to help.
“When we needed assistance with our social media strategy we used to send out email requests to other departments trying to find help...the responses were never very good. Now we know who the socially active people are and we can target them to get them involved.”
You have ultimate flexibility to create any sort of challenge you want. Set up a challenge, define a reward and target it to the right people in just a few clicks.
All this is supported by a gamification engine that automates recognition and rewards employees through innovative use of points, badges, levels and leader boards.
“We can create and deploy challenges within minutes and get responses almost immediately. The old process used to take days.”
Our reporting and analytics tools track where and how your employees are active. Detailed reports help you to quantify precisely how each challenge has supported your marketing objectives.
Meanwhile, high-level reports provide a view of overall activity, who is most engaged and energized (and who is not) and which challenges were picked up – pointing to the areas where your employee advocacy program may need a little adjustment.
“The leader boards introduced a bit of friendly competition that really drives activity and because employees can see each other’s activity, our superusers really helped show the way.”