Community management for B2B marketers

Harnessing the voice of your customers, employees, partners and influencers is a flexible, powerful platform for B2B marketers, combining community management with gamification, social media integration and process management.
Purpose built by B2B marketers for B2B marketers, our cloud technology helps you get the most out of your advocate and influencer communities - in one flexible platform.

  • Powerful profiling and segmentation technology lets you target and mobilize specific customer and employee groups to support specific business objectives.
  • Gamification features add incentives and help you gain and maintain momentum.
  • The process management engine lets you control the whole program.
  • Detailed reporting and analytics help you to prove ROI and keep pushing forward.

Now you can manage your community groups under one roof. Instant access to up-to-date data, for everybody who needs it. No more spreadsheets.

Ready to see it right now?


Community management made easy

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Whether its customers, employees or influencers, takes the legwork out of building and managing any community.


Create challenges to drive activity and push them out to any community segment you want - at the click of a button.


Powerful in-built gamification features (points, badges, leaderboards) help you gain and maintain community engagement.


Track community engagement, demonstrate ROI, find what's working (and what's not) and drive continual improvement.

What we can do for you...

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Amplify word-of-mouth recommendations

Our platform makes it easy for you to find and activate your satisfied customers as a powerful marketing force – one that can be harnessed to support your objectives. Our easy-to-use web-based solution helps you quickly build a customer community – an army of happy customers which you can activate to promote your products, refer prospects, take reference calls, create and share content, and more.

Activate your employees as a social media army is a flexible platform that supports action-based engagement with your workforce. Harnessing a blend of social and gamification technology, we help you build a digital employee community, activate and reward your employees, and support objectives in marketing and other areas of the business.

Get the social proof salespeople need

ReferenceNow® transforms the reference management process by establishing a formal customer reference program. By centralizing the process and supporting customer data you can easily match the right customer with the right prospect and close more sales faster.

Build the products your customers really want

Bring customers into your R&D process and show you care, engaging with them to design the products and services they want to use. Acting on Voice-of-the-Customer feedback helps you create better products, more happy customers, more brand advocates and more new business.


"We started our brand advocacy program with employees and extended it to our customer community. The dynamics are a little different but the platform is very flexible."

PRODUCT BROCHURE: Advocate Marketing Software

Our cloud platform gives your marketing team the power to activate customer and employee communities as brand advocates. Find out what can do for your organization.


WHITEPAPER: What is Advocate Marketing?

Not sure where to start? Get a high level view of what an Advocate Marketing program can do for you in this exclusive whitepaper. Learn how your star customers can help drive marketing, sales and product development in this exclusive whitepaper.


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