Brand Advocacy in the social age

3 Tips for Activating Your Customers as Brand Advocates

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Brand¬†advocacy programs in the B2B space continue to grow at astounding rates. Analyst firm IDC states: “By the end of 2016, 50% of companies will have active management of communities and a focus on customer advocacy in the community”. Leading B2B companies understand the importance of harnessing customers to drive Word of Mouth Marketing (WoMM)Continue Reading Tagged With: , ,