Solving the B2B social problem with an Advocate Marketing program

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Social media might be a “free” channel for marketers but the truth is that getting real traction can require back-breaking effort. You throw content out there, but it rarely sticks. You try to engage with prospects but there are just too many queries and questions for an already overstretched marketing team to handle. You’d needContinue Reading Tagged With: , , ,

Advocate Marketing Case Study – Axios Systems

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CustomerAdvocacy.com was approach by Axios Systems, a leading independent ITSM software company, to help drive their new advocate marketing program. The Axios marketing leadership team’s goal was clear – increase the bottom line sales revenue, increase product innovation and adoption, and improve overall customer satisfaction. CustomerAdvocacy.com quickly recognised that loyal customers were an integral component ofContinue Reading Tagged With: , , , ,