5 things to consider when choosing advocate marketing software

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Advocate marketing programs usually start with the marketing department, but engaging with customer and employee communities brings benefits to other business units. As such, although an advocate marketing program may be led by marketing, there are a broader set of business stakeholders to consider when planning your program and selecting advocate marketing technology. Organizations shouldContinue Reading Tagged With: , , , ,

5 ways Advocate Marketing helps drive Content Marketing

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Content marketing continues to grow in popularity among B2B companies, but content marketers face a number of serious challenges. As a content marketer, an advocate marketing program (which harnesses customer and employee communities to support your marketing objectives) can help you solve some of these challenges; but not all. Let’s not pretend that an advocateContinue Reading Tagged With: , , , ,

Benefits of Advocate Marketing

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Advocate marketing is all about maximizing the value customers bring to an organization – by recruiting and motivating customers to provide references, business referrals and feedback to drive your business forward. The primary value of your customers comes from the direct revenues that they bring to the table, but there is a second dimension – the use of yourContinue Reading Tagged With:

What is Advocate Marketing? [Whitepaper]

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Whether you are listening or not, your customers are talking about you – recommending or disapproving your products and services to their peers, colleagues, family and friends. Brand Advocacy is when a customer, employee, partner or influencer voices a positive opinion about your organization, products or services to another customer, prospect, or the market as aContinue Reading Tagged With: , , ,
Technology Adoption Lifecycle

How Advocate Marketing helps you cross the chasm

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In Geoffrey Moore’s book, Crossing the Chasm, he describes the strategic marketing jump that tech companies must make to gain traction in mainstream markets. New tech firms with a handful of customers that are innovators or early adopters on the Technology Adoption Lifecycle often find it difficult to break into the early majority and late majorityContinue Reading Tagged With: , , , ,

Creating brand advocates: The root of advocacy

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Advocate Marketing is about finding and mobilizing your happy customers to spread positive word of mouth recommendations and support your marketing objectives. But where do these brand advocates come from? How can you get customers to talk about what you do? What will cause one customer to advocate your brand and your products (or services) when anotherContinue Reading Tagged With: , , ,

Web and Social have Changed B2B Purchasing Forever

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Until around 20 years ago, the world was dominated by a long-established model of “industrial” media and advertising. The newspapers, television networks and radio broadcasters controlled the flow of information and corporations controlled every aspect of their brand image through PR and broadcast advertising (backed by big advertising budgets). Without a means to communicate enContinue Reading Tagged With: , ,

Using Net Promoted Score in Advocate Marketing

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Using Net Promoter Score (NPS) in Advocate Marketing Net Promoter Score (NPS) is a simple management/survey tool used to quantify customer satisfaction/loyalty as an alternative to the tradition customer satisfaction surveys (like C-SAT), which suffer from a number of problems: They are complex to devise, distribute, correlate and analyse results Achieve low response rates SurveysContinue Reading Tagged With: ,