According to Forrester Research, Nielsen and other industry analyst and research firms, Word of Mouth (WoM) is the most effective sales tool for B2B marketing and sales – influencing 84% of B2B purchases. What is Word of Mouth (WoM)? Word of mouth communication is the passing of information from person to person face-to-face, by email,Continue Reading Tagged With: Advocate Marketing, B2B Sales, Brand Advocacy, Word of Mouth