5 ways Advocate Marketing helps drive Content Marketing

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Content marketing continues to grow in popularity among B2B companies, but content marketers face a number of serious challenges. As a content marketer, an advocate marketing program (which harnesses customer and employee communities to support your marketing objectives) can help you solve some of these challenges; but not all. Let’s not pretend that an advocateContinue Reading Tagged With: , , , ,

Advocate Marketing ROI

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Messaging & Differentiators With an effective brand advocacy program, you can motivate your customers to talk publicly about what’s different about your organization. Happy customers will willingly recommend you and validate your value messaging with powerful customer proof points that make your collateral more trustworthy and more effective at selling your products/services. A customer advocacy programContinue Reading Tagged With: , , , ,