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5 things to consider when choosing advocate marketing software

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Advocate marketing programs usually start with the marketing department, but engaging with customer and employee communities brings benefits to other business units. As such, although an advocate marketing program may be led by marketing, there are a broader set of business stakeholders to consider when planning your program and selecting advocate marketing technology. Organizations shouldContinue Reading Tagged With: , , , ,
Unhappy customer

Why you should drop your worst customers

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“Deliberately dropping customers? Surely, that’s not a good idea. We want more customers, not fewer!” It sounds counter-intuitive, but some customers are more effort than they’re worth, and their negative word-of-mouth can damage your reputation and sales. Ultimately, if you can’t make them happy and keep them happy – you don’t want them as customers.Continue Reading Tagged With: , , ,