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Bring customers into your R&D to drive satisfaction and advocacy

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Delivering a remarkable product is the root of customer satisfaction and advocacy Customers are happy when they get what they need; when you meet their expectations. When they’re happy, they recommend your brand to their peers. When you exceed their expectations, brand advocacy goes into overdrive. The challenge is this: in highly competitive, fast-moving markets,Continue Reading Tagged With: , , , , ,

5 things to consider when choosing advocate marketing software

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Advocate marketing programs usually start with the marketing department, but engaging with customer and employee communities brings benefits to other business units. As such, although an advocate marketing program may be led by marketing, there are a broader set of business stakeholders to consider when planning your program and selecting advocate marketing technology. Organizations shouldContinue Reading Tagged With: , , , ,

5 ways Advocate Marketing helps drive Content Marketing

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Content marketing continues to grow in popularity among B2B companies, but content marketers face a number of serious challenges. As a content marketer, an advocate marketing program (which harnesses customer and employee communities to support your marketing objectives) can help you solve some of these challenges; but not all. Let’s not pretend that an advocateContinue Reading Tagged With: , , , ,