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How advocate marketing can explode your event marketing ROI

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Engage your happy customers to squeeze more value from your trade show investments The challenge In the post-crisis economy, day-to-day work pressures and continuing travel bans mean that attendance rates at many industry trade shows remain low. Couple this with rising event costs and tight event marketing budgets and what you have is a perfectContinue Reading Tagged With: , , , ,
Technology Adoption Lifecycle

How Advocate Marketing helps you cross the chasm

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In Geoffrey Moore’s book, Crossing the Chasm, he describes the strategic marketing jump that tech companies must make to gain traction in mainstream markets. New tech firms with a handful of customers that are innovators or early adopters on the Technology Adoption Lifecycle often find it difficult to break into the early majority and late majorityContinue Reading Tagged With: , , , ,