How to prevent customer reference burnout

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Here’s a scenario that many marketers will find painfully familiar: A salesperson reaches out to the marketing department to hook up a hot prospect with a suitable customer reference contact (usually with an “ASAP” timescale) in order to keep the sales process moving. You open the usual spreadsheet of reference customers and pick out aContinue Reading Tagged With: , , ,

Solving the B2B social problem with an Advocate Marketing program

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Social media might be a “free” channel for marketers but the truth is that getting real traction can require back-breaking effort. You throw content out there, but it rarely sticks. You try to engage with prospects but there are just too many queries and questions for an already overstretched marketing team to handle. You’d needContinue Reading Tagged With: , , ,