B2B vs B2C Advocacy

B2C vs B2B Brand Advocacy: 6 Differences

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There are fundamental differences between marketing to consumers and marketing to business buyers: B2B buyers are logical and systematic. Consumers make purchase decisions on a more emotional level. Because these differences impact the way people buy, they also impact the way people advocate the brands they use. With different audiences, motivations, considerations and responsibilities to consider, many ofContinue Reading Tagged With: , ,