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Choosing the right advocate marketing software: Step 7 – Get Customer Opinions

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Continuing our Choosing the right advocate marketing software blog series, this week we discuss how you can get real customer opinions to validate (or refute) what vendors tell you about their advocacy platforms. Be skeptical about what vendors say. There’s a profit motive behind what they do, so can you really trust everything you’ve seen on a vendor’sContinue Reading Tagged With: , , , , ,

Choosing the right advocate marketing software: Step 6 – Head-to-head evaluation

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Continuing our Choosing the right advocate marketing software blog series, this week we discuss head-to-head evaluations – the final vendor-vs-vendor stage. Whether your short-list was three, four or five vendors, you’ll probably end up with a head-to-head battle between the two most obvious contenders (those that have the best fit with your documented requirements) before you can makeContinue Reading Tagged With: , , ,

Choosing the right brand advocacy software: Step 2 – Work out what you need

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This week we continue our blog series – How to choose the right advocate marketing software. Last week we discussed Step 1 in the process of selecting the right advocate marketing solution – Form the right team, this week we look at requirements: how to work out what your really need and how you can capture and prioritize these requirementsContinue Reading Tagged With: , , ,
Choosing advocate marketing software - whitepaper download

Choosing the right advocate marketing software

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Advocate marketing is a relatively new field of marketing (only around 20% of companies have an advocate marketing program). It can be difficult to evaluate which platform is right for you: few customers in the market have a deep understanding of the features and functions that brand advocacy platforms offer. It’s a challenging choice– soContinue Reading Tagged With: , , , ,