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Choosing the right advocate marketing software: Step 5 – Deep Dive Evaluation

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Continuing our Choosing the right advocate marketing software blog series, this week we discuss deep-dive evaluations of brand advocacy solutions. Take a test drive Cloud technology companies invariably offer instant-access trials. Again, using your requirements matrix as a guide, systematically check each one of your functional requirements (what you need the software to do) against each demo environment,Continue Reading Tagged With: , , ,
Reduce your long list of 8 to 12 viable options to 3 to 5 strong candidates.

Choosing the right brand advocacy software: Step 4 – Narrow the field

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Continuing our Choosing the right advocate marketing software blog series, this week we discuss how you can whittle down your long-list of vendors. If you’ve not already been following this series, you might like to go back to the first blog: Choosing the right advocate marketing platform- Step 1: Form the right team. Before you take aContinue Reading Tagged With: , , ,

Choosing the right brand advocacy software: Step 3 – Draw up a long list

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Continuing our How to choose the right brand advocacy software blog series, this week we discuss how you can begin your vendor selection process. Due diligence is the key to choosing the right advocate marketing software. Now that you know precisely what you need, it’s the time to start doing your research – finding out more about who’s in theContinue Reading Tagged With: , , , ,